What to Expect From Social Media Earnings This Week

This week brings a parade of fourth-quarter earnings from major tech companies. Here’s what we’re paying close attention to in the creator-sphere. 

Alphabet (Tuesday)

Google parent company Alphabet began breaking out YouTube’s advertising revenue for the first time in February 2020. We’ll be watching to see if YouTube's revenue growth sped up and if Alphabet’s leaders give an update for the number of subscribers to YouTube’s music and premium services. (The most recent figure is 50 million subscribers, combined, for both services.)