What to Watch at Apple’s iPhone Launch

Apple is unveiling its latest iPhones next Tuesday in an annual event that generates no shortage of interest from the tech heads. There’s speculation and reporting pointing to upgraded cameras, improved facial recognition, a new dongle that would compete with Tile and more. 

The pressure is on for these phones to sell well. iPhone sales have been down year-over-year due to weaker demand in China and more competition overall. And the reality is there just aren’t that many ways to get mobile phone hardware to stand out right now, other than making the phones cheaper, which Apple won’t do.