Why Comcast’s Watchable Isn’t

Were you among the people who checked out Comcast’s new video streaming app, Watchable, when it was released yesterday? Perhaps you looked at Buzzfeed’s channel and saw videos like, “Things You Did in the 90s that Would Be Weird Today.”

If that video looked familiar, it may be because the exact video is also on Buzzfeed’s website and on YouTube. It may very well have appeared on your Facebook News Feed, Buzzfeed’s iPhone app or on Apple TV through the Yahoo Screen app. There’s even a chance it’s on Buzzfeed’s channel on Vessel, the subscription video service started by Hulu founder Jason Kilar, or on Snapchat’s Discover (where it would have been cropped to conform to Snapchat’s vertical video format).