Why Snap’s Redesign May Not Be Enough

Snap pulled off the veil on its redesign today. It moves all stories and messages from friends to the left of Snapchat’s camera screen on a “Friend” page, whereas publisher and creator content is to the right on the “Discover” page. The redesign has two goals in mind: bring more users into the app, and appeal to celebrity creators who have largely abandoned it.

Right now, it faces major hurdles in succeeding on either front.