Why Snap’s Spectacles Will Be Elusive

If you were counting on Snap’s new camera-mounted Spectacles to be this year’s big Christmas gift for millennials, you may want to reconsider.

The company has considered an unusual “closed” rollout of the product, meaning it wouldn’t be released to the public at large in the near term—according to two people who’ve previously discussed the strategy with top executives at Snapchat. That means Spectacles wouldn’t be available through most retailers, one of these people said.