Opinion
Why So Many Streaming Services Are Struggling
Legacy media brands built their streaming offerings solely around their content. They should focus more on the consumer experience.
Rosen is the author of Medium Shift, tracking the transformations underway in the media business.
Desperate to stem losses from streaming and pay down billions in debt, media companies including Warner Bros. Discovery are raising prices. That’s in part because they’ve been focused almost exclusively on their content libraries. Instead, they must rethink what consumers need in the streaming era.
That’s the lesson of Netflix and Hulu. Both benefit from a broad mix of licensed and original content, plus innovative user interfaces that help users discover TV shows and movies, in part through personalized recommendations.