Why the Internet Could Help Small Businesses Regain Power
What is going to happen to small businesses in the U.S. in the coming years? The general thesis is that technology allows mega-companies like Amazon to scale, putting small businesses into a systemic decline. But I am not at all convinced this is the way the future needs to play out.
If the last wave of the internet empowered big businesses over small ones, it is possible that the next wave of the internet could easily end up doing the opposite—flipping the relative balance of power back toward small proprietors.