The Woodworking Creator Who Raised $2 Million

Jonathan Katz-Moses, a woodworking creator with nearly 600,000 YouTube subscribers, is an example of how the creator economy is evolving: creators are growing online followings with super niche content while running booming offline businesses. 

The 43-year-old creator posts educational woodworking videos on YouTube, but also is the founder of KM Tools, a 10-year old company that sells woodworking tools and accessories.