Why xAI Has an Uphill Battle Selling Grok to Businesses

Elon Musk’s xAI wants companies around the world to buy its Grok AI models as it tries to build a moneymaking business. To get there, xAI has created an enterprise AI sales group over the past half-year that has expanded to more than a dozen people.

But xAI’s lack of experience in selling to big businesses is holding many potential customers back. While xAI has signed up some big clients—including Morgan Stanley and Palantir—they’re generally conducting small tests of its technology, each bringing in hundreds of thousands or single-digit millions in revenue, according to two people who have worked for xAI.