Yahoo Prepares Major Mobile Ad Push

For some time Marissa Mayer has been hinting that her strategy for turning around Yahoo hinged on bringing mobile expertise into the company. Now she’s about to show her cards on the advertising side.

In the past few months, the company has been aggressively hiring for its mobile ads team ahead of a planned revamp of its ad products in the first half of the year. Yahoo plans to give advertisers a self-service platform to place ads on apps that are using its Flurry publisher network, according to a source familiar with the matter and another briefed on it.