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YouTube in Talks to Follow Amazon and Apple Into Video Subscriptions Market

YouTube CEO Susan Wojcicki. Photo by Bloomberg
By
Jessica Toonkel
[email protected]Profile and archive
and
Alex Heath
[email protected]Profile and archive

YouTube is sending signals that it wants to become a destination site for every part of the TV universe.

The Google-owned video giant is considering giving people the ability to sign up, through YouTube, for a wide range of subscription-streaming services run by entertainment companies, according to people familiar with the situation. YouTube has talked with several entertainment companies about adding their services, the people said. The status of the talks, which were held over the past several months, isn’t known. A YouTube spokeswoman declined to comment. 


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