YouTube Star Casey Neistat: TikTok Poses ‘Existential Risk’ to YouTube

TikTok is “an existential risk” to YouTube, longtime video creator Casey Neistat said, adding that he spends more time scrolling through the ByteDance-owned short-video app than he spends on Netflix and YouTube combined.

The comments by Neistat at The Information’s Creator Economy Summit underscore the fierce battle for user attention among social media and streaming-video companies. That’s especially the case as the choices for consumers multiply, from long-form videos on YouTube to shorter videos on TikTok and subscription-based access to celebrities on Patreon.

“TikTok is the perfect dopamine delivery system, more so than any other social platform I’ve ever interacted with,” he said.