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Creator Economy

YouTube Talks Creators as Execs Promise More AI Tools

Photo via Adobe Stock
By
Kaya Yurieff
[email protected]Profile and archive

Before we get to Google parent Alphabet’s latest quarterly results, I wanted to highlight the news we broke earlier today that TikTok is planning to open locations in Los Angeles where creators will be able to livestream and sell products. The studios will be outfitted with camera equipment, lights and sample products available on TikTok Shop.

TikTok’s studio plans copy a strategy that has worked for Douyin, the Chinese short-video app owned by TikTok parent ByteDance, which has leveraged influencer livestreams to develop a $200 billion a year shopping business. Is this the start of Tinsel Town’s TikTok makeover? Read the full story here. 

Now on to earnings…

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