Why a YouTuber-Founded Company Is Selling Its Warehouse Business

From left to right Matt Dahlia, Ammar Kandil and Thomas Brag, who are behind the Yes Theory YouTube channel. Photo courtesy of Fan of a Fan.

Kaya Yurieff

Creators eager to expand their online fame into offline fortune have discovered they need to learn the intricacies of logistics overnight. Now one group of YouTubers that built a shipping business is going back to its roots.

Selery Fulfillment, a Dallas-based logistics company backed by Mark Cuban, is acquiring the fulfillment operations of Fan of a Fan, which owns three warehouses in Southern California. Terms of the deal, which hasn’t previously been reported, were not disclosed.