‘Apple Intelligence’ is About to Test Regular People's Appetite; Meta Gets Grilled on Safety in Paris

The Apple Park campus in Cupertino, Calif. Photo by Anadolu via Getty Images.

Excitement this morning about Apple's planned reveal of artificial intelligence features during its WWDC event for app developers is more than warranted. While it might not be as mind-blowing as the Kling AI video teasers from China’s Kuaishou last week, Apple’s expected improvements to Siri; new tools to let people automatically generate responses to emails and texts; and a possible chatbot app powered by OpenAI will be a crucial test of how much normal people want these things.

We'll also see whether a tech conglomerate can pull off generative features without embarrassing failures (Google's 'Muslim' Obama) or celebrity drama a la ScarJo v. OpenAI. Even startup darling Perplexity, an AI-powered Google challenger that's been popular among journalists, is getting heat from some of those same journalists for regurgitating news articles in its app.

Apple, ever mindful of its image, surely won't take the kind of risks its tech brethren have taken, though it’s no stranger to the concept: You may remember its 2012 launch of a mistake-riddled Apple Maps.