OpenAI’s ‘Yeet’ Social Feed Aims to Fix ChatGPT Usability

If you didn’t think OpenAI had enough on its plate already, you might now. Yesterday we got news—confirmed by my colleague Amir—that the company is developing an X-like social feed within ChatGPT, in part so that users can share how they’re using the chatbot to solve problems or create images.

There are a couple reasons why this sort of product might make sense. In theory, it could help ChatGPT users navigate a steep learning curve associated with the chatbot, which we highlighted in yesterday’s newsletter. OpenAI surely knows that many ChatGPT users share their chatbot experiences on social media sites like X and Reddit. OpenAI likely found itself wondering, “Why would we give this traffic and mindshare away when we could keep it for ourselves?”

OpenAI already offers a similar feed of user-generated videos made with its Sora AI. The proposed new social feed seems like an extension of that.

But I’m wondering if any employees have argued that OpenAI doesn’t have to reinvent the wheel every time.