Where OpenAI Sees Paying Customers for o1

OpenAI has a first-mover advantage in a realm known as reasoning, or artificial intelligence capable of solving complex problems with little human oversight, as we reported this week. Now, the startup is moving to cash in on that headstart by selling its reasoning model, known as o1, to corporate customers. 

I talked with OpenAI chief commercial officer Giancarlo “GC” Lionetti this week about how the company is looking to convince large companies to spend more heavily on its AI software (you can read the full interview here). Lionetti told me that OpenAI sees o1 as a “milestone” that is already unlocking new markets.

Among the markets that OpenAI is focusing on is the legal industry, where Lionetti says o1 can be an “incredible” tool—able to carry out math calculations to create or analyze term sheets, for instance. The firm is also selling o1 to healthcare companies, which use it to price medical claims, analyze clinical guidelines, and analyze complex data sets, he said. Another market it’s eyeing is manufacturing, where OpenAI says o1 can analyze and speed up industrial processes.