Adobe Says It Will Start Charging For AI Agents Only When They Work

A wave of AI pricing changes is keeping customers on their toes. Anthropic, Salesforce, ServiceNow and Workday have shifted to charging for AI based on how much customers use, rather than a flat subscription fee, for instance.

Now Adobe is taking steps to join AI startup Sierra and other firms that want to go a step further, charging customers based on how well their AI tools work, such as when they help businesses complete tasks, according to Adobe president Anil Chakravarthy.

Adobe will use the pricing policy for its newly rebranded suite of AI products released this week, CX Enterprise, which includes AI agents that can help customers complete “whole jobs.” For example, Chakravarthy said CX Enterprise can pull data from Adobe apps as well as non-Adobe software such as Amazon Web Services databases to figure out why a hotel company is experiencing low bookings for hotel reservations in the south of France.