Exclusive: Mercor’s Fast Growth Relies on Biggest AI Companies, Documents Show Save 25% to unlock this story

Sign in
Subscribe

    Data Tools

    • About Pro
    • Enterprise Software Startup Takeover List 2026
    • The Next GPs 2026
    • The Executives Leading the Data Center Race
    • The Next GPs 2025
    • The Rising Stars of AI Research
    • Leaders of the AI Shopping Revolution
    • Enterprise Software Startup Takeover List 2025
    • Org Charts
    • The Information 50 2025
    • Generative AI Takeover List
    • Generative AI Database
    • AI Chip Database
    • AI Data Center Database
    • Tech IPO Tracker
    • Tech Sentiment Tracker
    • Gigafactory Database

    Special Projects

    • The Information 50 Database
    • VC Diversity Index
    • Enterprise Tech Powerlist
  • Org Charts
  • Deep Research
  • Tech
  • Finance
  • Weekend
  • Charts
  • Events
  • TITV
    • Directory

      Search, find and engage with others who are serious about tech and business.

    • Forum

      Follow and be a part of discussions about tech, finance and media.

    • Brand Partnerships

      Premium advertising opportunities for brands

    • Group Subscriptions

      Team access to our exclusive tech news

    • Newsletters

      Journalists who break and shape the news, in your inbox

    • Video

      Catch up on conversations with global leaders in tech, media and finance

    • Partner Content

      Explore our recent partner collaborations

      XFacebookLinkedInThreadsInstagram
    • Help & Support
    • RSS Feed
    • Careers
    Sign in
  • About Pro
  • Enterprise Software Startup Takeover List 2026
  • The Next GPs 2026
  • The Executives Leading the Data Center Race
  • The Next GPs 2025
  • The Rising Stars of AI Research
  • Leaders of the AI Shopping Revolution
  • Enterprise Software Startup Takeover List 2025
  • Org Charts
  • The Information 50 2025
  • Generative AI Takeover List
  • Generative AI Database
  • AI Chip Database
  • AI Data Center Database
  • Tech IPO Tracker
  • Tech Sentiment Tracker
  • Gigafactory Database

SPECIAL PROJECTS

  • The Information 50 Database
  • VC Diversity Index
  • Enterprise Tech Powerlist
Deep Research
TITV
Tech
Finance
Weekend
Charts
Events
Newsletters
  • Directory

    Search, find and engage with others who are serious about tech and business.

  • Forum

    Follow and be a part of discussions about tech, finance and media.

  • Brand Partnerships

    Premium advertising opportunities for brands

  • Group Subscriptions

    Team access to our exclusive tech news

  • Newsletters

    Journalists who break and shape the news, in your inbox

  • Video

    Catch up on conversations with global leaders in tech, media and finance

  • Partner Content

    Explore our recent partner collaborations

Subscribe
  • Sign in
  • Search
  • Opinion
  • Venture Capital
  • Artificial Intelligence
  • Startups
  • Market Research
    XFacebookLinkedInThreadsInstagram
  • Help & Support
  • RSS Feed
  • Careers

Leading AIAI that means business

Learn more
Featured Partner
Google Cloud logo
Applied AI

How Anthropic Helps the PGA Tour Give Golf Fans Data on Every Shot

Rory McIlroy at the Players Championship in Ponte Vedra Beach, Fla in March. Photo by Getty.
By
Jon Victor
[email protected]Profile and archive

At any given moment during a typical professional golf tournament, 14 balls are in motion, and players hit upwards of 30,000 shots over the four-day event. It’s been next to impossible for the PGA Tour, which runs these tournaments, and sports broadcasters to provide commentary or information on every shot—even though the Tour thinks there’s demand for that information. 

So, to provide color on those thousands of shots, the PGA Tour uses artificial intelligence in its Tourcast app. This app, used by over 100,000 people weekly, automatically provides context and data for each shot, including a map showing where it was hit, helping fans track the tournaments. (A system of sensors on the course feeds data to the app.)

Recommended