Booking Holdings’ CEO Is Hedging His AI Bets

Glenn D. Fogel, chief executive officer of Booking Holdings Inc., at the Semafor World Economy Summit during the International Monetary Fund (IMF) and World Bank Spring meetings in Washington, DC, US, on Friday, April 25, 2025. The International Monetary Fund sharply lowered its forecasts for world growth for this year and next, warning the outlook could deteriorate further as US President Donald Trump’s tariffs spark a global trade war. Image via Getty.

Jon Victor

We’ve written a lot about the possibility that consumers could soon use ChatGPT and other artificial intelligence chatbots for tasks like booking travel or ordering food, depriving app developers of ad revenue and eroding their relationship with customers.

But Glenn Fogel, CEO of Booking Holdings, which generates more than $20 billion in revenue a year from travel bookings, says he isn’t sold on AI as the future of travel planning even as his company is sharing data with companies such as OpenAI to develop AI agents that book trips on their own.