ChatGPT’s New Image Tool Is Big for Businesses

OpenAI’s latest image update to ChatGPT isn’t just a boon for Studio Ghibli fans. It’s also a gift to businesses of all sizes looking to generate visuals—from marketing photography, advertisements and more—on the cheap.

Take Sola Wood Flowers, a Utah-based e-commerce company that sells replica flowers mostly used in weddings. The business canceled its plans to spend between $150,000 and $200,000 on photography this year after its managers saw ChatGPT’s ability to place a customer’s real images into an AI-generated scene, said Mehtab Bhogal, whose investment firm, Karta Ventures, owns Sola Wood Flowers.