Why Databricks Is Paying for an AI Sales Coach

Microsoft, Salesforce and numerous startups have talked up the idea of an artificial intelligence–powered coach that gives feedback to salespeople about their pitches to customers. 

Databricks is one of the few companies to actually use such a product at scale. Earlier this year, the data-analysis software provider gave 1,000 employees in its sales group access to an AI sales coach from Yoodli, a small startup.