Enterprises Take Model Evaluation Into Their Own Hands

Buyers of artificial intelligence often need help figuring out which AI models are best at handling a particular task.

Kinesso, the tech arm of advertising giant IPG, has been evaluating ways its parent company can use large language models to generate marketing-related text. 

By now, Kinesso and other AI buyers have become acquainted with telltale signs that a text was generated by AI, including lists of threes, words such as “delve,” and a heavy reliance on em dashes.