Meta Plans New Push for Business Chatbots

Meta Platforms is preparing a new push to woo businesses to set up and run artificial intelligence chatbots on Messenger and WhatsApp, according to a current employee.

As a newcomer in a crowded market, Meta has pitched its business chatbots as tools to provide customer support, plus information and recommendations that will lead to sales, the employee said. The company has also suggested to businesses that running a chatbot on Meta’s apps could help Meta better target ads from that business, the employee said.