An Athleisure Startup’s Creator-Centric Investor Pitch

Ever since the pandemic trapped shoppers at home in 2020, the athleisure market has gotten crowded. Startup brands like Alo Yoga and Skims have quickly scaled up to hundreds of millions of dollars in annual sales, and retail giants like Nike and Lululemon have tried to keep up with customers’ changing tastes by adding trendier styles. 

One brand, Los Angeles-based activewear line Set Active, developed a cult following for its drops of sports bras, sweatpants and leggings, often in matching sets, in the early days of the pandemic. Set has more than 451,000 followers on Instagram and over 102,000 on TikTok, and counts influential social media stars as some of its most dedicated fans.