TikTok ‘Swipe Out Hate’ Campaign Follows a Now Familiar Playbook

This afternoon, we published a story about TikTok’s latest moves to address mounting criticism that antisemitism and other hate speech has proliferated in videos about the Hamas-Israel war, including an upcoming “Swipe Out Hate” campaign in its app and a new “anti-hate and discrimination” task force to tackle antisemitism and Islamophobia. 

Creators are a key part of these efforts, as TikTok pulls from a now familiar playbook of garnering their support in times of crisis. Top creators will be asked to help spread the “Swipe Out Hate” message on social media. The company is also hiring community managers dedicated to work with Jewish creators and those from other faith groups.