Creator Economy Year In Review 2024

Nearly four years ago, we started this newsletter because we saw more influencers making careers out of their online followings. While that’s still the case, the year 2024 marked a high for their influence in politics, business and culture. It really felt like creators were everywhere, from becoming a key part of political campaigns to inking big traditional entertainment deals and eating up a bigger share of advertising. 

It’s a sign of just how much the industry is maturing. The Democratic National Convention and Republican National Convention offered creators the same credentials as traditional media, NBC gave 27 creators access to the Paris Olympics, and the world’s most influential advertising conference, Cannes Lions, opened its doors to creators officially for the first time this summer.