What to Expect from Meta, Snap, YouTube Earnings

Earlier this year, uncertainty stemming from the Trump administration’s tariffs seemed poised to hurt advertising demand. But those worries seem to have faded during the second quarter as President Trump postponed tariff deadlines. 

In fact, ad spending growth accelerated for Meta Platforms, YouTube, Google’s paid search advertising and sponsored products on Amazon during the three month period ending in June, according to estimates from a new report from Tinuiti. The report typically gives an early pulse on broader trends even though it represents just 1.5% of U.S. digital ad spending.