Facebook Tries to Get Creators’ Attention

Facebook wants to be cool again—and it plans to revamp itself in large part by leveraging creators, as my colleague Sylvia and I detailed in a story on Thursday. 

Facebook staffers have been talking to the teams of prominent YouTubers including MrBeast and former NASA engineer Mark Rober to get their feedback on how to make the app better for creators, according to a person with direct knowledge of the discussions. (Rober confirmed the talks, while MrBeast’s spokesperson didn’t provide a comment.)