Funding Hits Four-Year High; Another TikTok Exec to Exit

Funding for U.S. creator economy startups is roaring back—with a caveat. Investors are making bigger bets on fewer companies, mirroring the broader funding environment for startups.

As we outlined in a story earlier today, U.S. creator economy startups raised more money in the first three months of the year than in any quarter since 2021, when investor excitement around the creator economy peaked. Funding for these U.S.-based companies jumped nearly 140% to $928 million during the first quarter compared to a year earlier, according to new data from The Information’s Creator Economy Database.