A Guide to Our Future of Influence Event
We are just one week away from our fifth annual creator economy event in Los Angeles!
This year’s event, called The Future of Influence: What’s Next for Creators, Entertainment & AI, will bring together about 250 people, including creators, entrepreneurs, brands, tech executives and investors shaping the sector. (It’s not too late to buy a ticket here!)
Creators are at the helm of entertainment, pop culture, media and advertising. While their power has been building in the last few years, there are signs the shift in ad dollars towards influencers is gearing up for another step change.
The largest corporate brands and advertisers, like Dove parent company Unilever (CMO Esi Eggleston Bracey will be one of our speakers), are pouring record amounts of money and time into influencer strategies—to the peril of incumbent ad platforms like television.
To make sense of the new tech and entertainment landscape, we’ll be talking one-on-one with CEOs including Snap’s Evan Spiegel, Substack’s Chris Best and Vox Media’s Jim Bankoff.