How a Mini Video Series Supercharged This Creator’s Instagram Account

Mylene Mae has found success with turning short Reels on Instagram into a series of related videos. She’s part of an emerging trend of creators doing so. 

Mae, 24, first started posting last April, initially focusing on sharing long-form YouTube videos about her efforts to learn how to code and life as a recent college graduate. On YouTube, she hoped to hit 10,000 subscribers. Instead, she reached about 1,000 before changing course.