How TikTok Can Stay on the Right Side of Regulators

On Friday, I published a story about TikTok’s latest efforts to get more users on the app as third-party data shows a sharp slowdown in user growth from pandemic highs. 

In the U.S., TikTok users for a limited time can get steeply discounted goods, such as makeup and electronics, for just one cent when they invite new friends to the app. That builds on a referral scheme the ByteDance-owned company has been quietly running in other countries, such as Japan and Thailand, which offers users financial rewards for inviting friends to the app.