Influencer Marketing’s Brewing Hangover

A federal court in Illinois has breathed new life into a two-year-old class action suit against a handful of creators and the makers of Blue Ice Vodka. The suit claims the Instagram influencers and the vodka maker engaged in false advertising about the “handcrafted” drink’s “health benefits” and failed to disclose their paid relationships.

The court’s June decision, which denied the defendants’ motion to dismiss, could open the door to more suits brought directly by consumers against creators, say legal experts.