Instagram Shopping Tops TikTok For The Information’s Readers

TikTok has poured hundreds of millions of dollars to coax its U.S. users to shop on the app. But for The Information’s readers, Instagram is still the number one social media destination, according to a new survey of subscribers.

About 35% of the 742 respondents said they have shopped using Instagram and 20% said they have shopped on Facebook Marketplace, where users can buy and sell goods similar to Craigslist. Less than 10% said they have bought goods or services through TikTok, while 5% said they have shopped using YouTube and 3% bought items on Pinterest.