Live Nation Launches a Creator House for Music Fans; Q&A With Startup Founder Sophie Gray

The popularity of Hype House, a Los Angeles mansion that has housed TikTok stars Charli D’Amelio and Addison Rae, has encouraged similar creator collectives where internet personalities make videos together and post to each other's fans. The latest of these focuses on music—and Miami. 

Live Nation Entertainment, which merged with Ticketmaster in 2010, last month launched a creator house with talent agency Underscore Talent called “Last2Leave:Miami.” The program, which hasn’t been previously reported, involves eight creators, including TikTokers Javier Romero and Liz Sanchez, who post from live events, including concerts and sporting events like the Super Bowl Music Fest.