From Mattel to Perplexity, What to Expect at Cannes

The Cannes Lions International Festival of Creativity, the influential advertiser conference in the south of France, is kicking off next week—and creators and artificial intelligence will be the key themes.

Organizers expect a big uptick in creator attendance this year—and a much more global crowd. Most creators last year came from the U.S. and the U.K., and this year creators from some 50 countries will attend, including Ghana, Australia and New Zealand. Last year was the first time Cannes Lions offered official tickets for creators and professionals in the industry as well as dedicated panels and networking spaces.