Meta Says AI Is Boosting Social Engagement

Artificial intelligence was the star of Meta Platforms’ second-quarter earnings call on Wednesday. 

Meta’s long-term path to making money from AI is fuzzy. But right now, some of the most material benefits from Meta’s investments in AI are improvements to “ranking,” or how the company shows users relevant content on its social media apps. That, in turn, is boosting how much time users spend on those apps.