MrBeast Hires Exec Who Managed SoftBank’s Deal Spree

MrBeast has a new chief operating officer for his holding company: Jeffrey Housenbold, a former SoftBank Vision Fund managing partner who backed companies including DoorDash and took Shutterfly public as CEO in 2006. 

Housenbold’s background and new title indicates that MrBeast has high ambitions for his growing business empire, which includes chocolate bar company Feastables. It suggests he could even try to take individual businesses—or his entire holding company—public at some point. Housenbold helped lead the high-profile Vision Fund during a prolific investing spree responsible for some of the firm’s hits as well as misses like e-commerce site Brandless, which later shut down.