Netflix’s Podcasting Challenge

Earlier this year, Netflix made headlines and stirred excitement among talent agents when co-CEO Ted Sarandos said video podcasts would likely start showing up on the streaming giant. 

Sarandos had framed the development as inevitable for Netflix, given the growing popularity of talk-show-like programming and the blurring lines between talk shows and podcasts. But since those April earnings call comments, we’ve heard very little from Netflix on the topic. There’s no evidence the company has spun up a special video podcasting team, and it hasn’t elaborated on how it might go about landing the shows.