Nylon Launches Creator Membership Program, Paid by Advertisers

Fashion and culture magazine Nylon has launched a new membership program for creators—paid for by advertisers. It’s an effort by Nylon’s parent company, Bustle Digital Group, to take advantage of advertisers’ growing interest in experiential, in-person events, as well as working with influential creators on Instagram, TikTok and other social media apps.

Bustle’s founder and CEO Bryan Goldberg said Nylon has spent years developing relationships with creators, celebrities and tastemakers in fashion, beauty and music, inviting them to events such as Coachella, Stagecoach Festival and Art Basel and connecting them to advertisers as part of sponsorship deals. The new business formalizes that work.