A Podcaster Develops AI to Search His Own Episodes

When I ask creators how they’re using AI, I typically get this response: They’re primarily using ChatGPT or other similar chatbots to talk through ideas or to help them write scripts for brand partnerships or videos. 

Chris Williamson, the host of the popular podcast Modern Wisdom, is going deeper. He’s hired a software engineer to develop what’s called a RAG, or retrieval augmented generation, system. This involves gathering data on his YouTube transcripts, blog posts and other content. Then his staff plans to build what’s known as a vector database to store the information for searching. Finally, he’ll give a large language model, such as OpenAI’s GPT-4o, access to the information for answers.