Snapchat Now Wants (Some) Videos to Stick Around

Snapchat has realized the limits of disappearing content—especially when it comes to attracting creators. 

On Thursday, the app said users will be able to automatically save their disappearing Stories to their public profiles. That’s a big change, and it’s one that should help make the app more of a destination for creators, whose Instagram, YouTube and TikTok profiles give fans—and advertisers—a taste of their content.