SoftBank Goes Big on the Creator Economy (Chart); Facebook Introduces Ad Revenue Sharing in Reels

Our latest chart shows how SoftBank’s creator economy investments dovetail with areas the Japanese investing powerhouse’s CEO and founder, Masayoshi Son, has long championed, such as artificial intelligence. 

Over the past 12 months, SoftBank Vision Fund 2 has made at least 10 investments in creator economy startups, including AI-powered editing software Picsart, influencer-focused social commerce company LTK, and Jellysmack, which uses AI-based software to drive more viewers to creators’ various social media channels.