A Startup’s AI Bots Scour Web for Social Sentiment

Misbah Uraizee and Farah Uraizee, co-founders of Nectar Social. Image via Nectar Social.

As you might’ve noticed from our latest Creator Economy database update, fundraising by creator startups in the second quarter dropped from the year-ago quarter as well as the first three months of the year.

It’s notable though, that investments in startups focused on artificial intelligence and marketing rose over both periods. In fact, funding for creator startups focused on AI topped $500 million last quarter.

Nectar Social’s new $8.6 million funding boosted that total. The Seattle area-based startup sells subscriptions to community management, marketing, analytics and social listening tools that companies use to monitor trends and customers on social media networks like Facebook, Reddit and TikTok.

Sisters Misbah Uraizee and Farah Uraizee, who both previously worked at Meta Platforms, founded the now 13-person company in 2023. They have raised $10.6 million in total from investors including True Ventures and GV (formerly Google Ventures.)