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Creator Economy

The DNC’s Creator Play

Influencer Deja Foxx spoke at the DNC on Monday. Photo by Al Drago/Bloomberg via Getty.
By
Kaya Yurieff
[email protected]Profile and archive

Democrats are trying to one up Republicans when it comes to creators this election cycle. The Democratic National Convention invited more than 200 influencers to the nearly weeklong event, which kicked off on Monday in Chicago. That’s double the number invited to the Republican National Convention last month. 

It’s the first time either political convention has offered the same kind of access to social media creators as they grant to traditional journalists. At the DNC, creators have a dedicated lounge and work spaces, can conduct interviews on a blue carpet, and shoot their own content or access the convention’s video clips.

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