The Food Creator Who Has Sold 1 Million Jars of Salt

After competing on “MasterChef” in 2019, Nick DiGiovanni started posting videos on YouTube, including an elaborate dessert he planned if he’d made it to the finale, and on TikTok where he started going viral for making mini gourmet meals for his pet hamster, Pesto.  

Now 28, he turned that TV appearance and initial momentum on social media into a full-time career as a creator. While he makes most of his money from YouTube’s ad-revenue sharing program, he’s also been able to leverage his success into a kitchen supplies business called Osmo.