Threads Offers Creators $500 to Post About ‘Positivity’

Since Threads’ launch last summer, creators have grumbled to me about the lack of money-making opportunities or clear reasons for them to spend time posting on Instagram’s text-focused sister app. Threads is now trying one obvious route: paying them (a little) to post. 

Instagram invited some creators this month to join a challenge focused on posting content related to “positivity,” for a chance to win up to $500, according to a message sent to creators seen by The Information.