TikTok Engages Its 170 Million Fans to Fight Potential Ban

Here we go again! TikTok is back in the crosshairs of the U.S. government and it’s already using the most valuable marketing real estate at its disposal—its own app—to rally U.S. users to its defense. 

Over the last day, some people with the TikTok smartphone app received push notifications stating that it “is at risk of being shut down in the U.S.” If users clicked on the notification, it led to a notice within the app that urges users to contact their local congressional representative to vote against the new bill, which seeks to force Chinese tech giant ByteDance to divest TikTok or face a ban in the U.S.