TikTok, Instagram May Worsen Streaming Ad Market’s Woes

The TV streaming market is getting awfully crowded! Last week, Kalley and I broke the news that Instagram and TikTok are both working on versions of their video apps better suited for TV screens, following YouTube’s success in the living room.

It’s easy to understand why these social media companies want to get in the game. Advertisers generally pay more for ads that show on TV screens than smartphone apps. TV streaming is also an opportunity to reach new users, especially older ones. TikTok and Instagram now want a slice of the action.